Even the simplest consumer decisions can be complex. I initially thought that buying a reusable coffee filter was a good idea. It is environmentally friendly because you stop using paper coffee filters and it is money saving. So I bought one. And after using the reusable coffee filter a couple of times I gave up on it for the simple reason that the coffee didn’t taste very good. This puzzled me. So I went on google and found out why. The reason is that the plastic mesh on the coffee filter is not fine enough. In other words the holes are too big so the hot water and coffee powder mix went through the filter too quickly. It hadn’t had time to brew properly before it arrived in my cup.
With my environmentally friendly project aborted, I went back to using paper coffee filters. To salve my conscience I bought some coffee filter papers made of recycled paper. And surprise, surprise the quality of my coffee improved again.
This went on for a month or so before I discovered on the internet the hemp reusable cone coffee filter. This product restored my faith in the idea of the reusable coffee filter. And it only cost $4.99. What a bargain!
